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In a suit filed by Frankfinn Institute of Air Hostess Training, the Delhi high court has ordered the producers of the Abhishek Bachchan starrer, Dum Maaro Dum, to give an undertaking to the court that they shall ensure that Frankfinn’s logo and model will be effectively blurred and masked before the film’s worldwide release tomorrow (22nd April).
Frankfinn had appealed to the Delhi high court for permanent injunction restraining infringement, dilution and tarnishment of its trademarks, in Dum Maaro Dum.
Samir Valia, VP – Marketing and Corporate Communication said that “The impugned twisting and dilution of Frankfinn’s trade mark by the film producers of such a stature was highly uncalled for. The message is clear that no one should be allowed to misuse the IPR of such organisations which have painstakingly built their reputation with years of hard work toil and expense of huge amount of money. This shall also set a precedent for other Bollywood producers who think that they can play with the reputation of any individual or corporate and go scott free because of their name and fame. Now Dum Maaro Dum shall go to the theatres tomorrow with the Frankfinn logo blurred and asked.”
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