Advertisement
Himesh Reshammiya’s Badass Ravi Kumar has become the talk of the town. It has made all the right noise ever since the trailer was unveiled and aims to conquer the box office. But before that happens, the film is already a big success story in the making. With over 1.2 billion views across YouTube for its trailer, dialogues, and music in just 20 days, this film has cracked the code to success even before hitting the big screen. The film’s superhit tracks have generated solid YouTube revenue, adding another lucrative stream to its financial model.
The makers smartly planned the film’s production, keeping the budget tight at just 20 crores. The financial strategy revolved around maximizing pre-release revenue streams. The film’s music has emerged as a chartbuster, generating substantial revenue through streaming platforms, licensing deals, and brand partnerships. Music rights alone contributed a major share of earnings, driven by the massive traction of killer soundtracks like Dil Ke Taj Mahal Mein, Tandoori Days, and others.
Additionally, government subsidies were crucial in covering production costs, ensuring complete budget recovery even before the theatrical release. With these streams covering the entire budget, all revenue from ticket sales, digital platforms, and satellite rights translates directly into profit, making this one of the most economically efficient films in recent times for Bollywood.
Advertisement
