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TVF continues to rise, be it on the content front or commercial front. Speaking of the commercial prospect, The Viral Fever has joined hands with OTT service, Zee5. All upcoming seasons of the entertainment house including Pitchers season 2, Tripling season 3 and much more will appear as a part of Zee’s library.
TVF has entered into a partnership with Zee5 under which, The Viral Fever’s upcoming shows will be available on Zee’s OTT platform. Also, the existing 13 shows are part of this partnership. Now, that’s really a big leap for both for the partners involved!
Speaking about the same, Manish Kalra (Chief Business Officer of Zee5 India) said, “Our focus for this year is ‘Entertainment Inclusion’, to ensure everybody, irrespective of the demographic and language preference, has access to purposeful entertainment on Zee5. The first step to this has been to further bolster our content offering followed by ensuring we are able to take that content to the right user,” as per the statement.
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