”Khakhee’ Director Neeraj Pandey On The Process Of Picking The Right Story ( Photo Credit – Facebook )

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In the age of the Internet, content rules supreme. No matter how huge the production value, star cast, or promotional spends, if the story and the storytelling are not good enough, the film or a series will be rejected outright by the audience as they now have access to a variety of content from across the world – not just in the audio-visual format but also in the form of books (written and audio), music and OTT content.

“It all starts with a good idea,” said Shital Bhatia, who has produced films like ‘Special 26’, ‘A Wednesday’, ‘Aiyaary’, ‘Naam Shabana’ and ‘Baby’ to name a few along with his long-time associate – filmmaker-producer Neeraj Pandey. The two churned out 5 successful releases this year in the form of ‘Special OPS 1.5’, ‘Kaun Pravin Tambe’, ‘Secret of the Kohinoor’, ‘Bandon Mein Tha Dum’ and the more recent Netflix original ‘Khakhee – The Bihar Chapter’.

While a majority of their successes stem from pacey thrillers, comedy or sports drama, for Neeraj Pandey and Shital Bhatia, it’s important to “chase the right story”.

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