Vidaamuyarchi: Ajith Kumar Starrer Was Forced To Release On Pongal Due To Its OTT Deal?

Kollywood star Ajith Kumar will entice fans with two ambitious projects: Vidaamuyarchi and Good Bad Ugly. The teaser for the former was released recently and received a fairly positive response from fans. However, it was speculated that Good Bad Ugly would be released earlier on Pongal’s occasion, while Vidaamuyarchi will witness a summer release. But, it was revealed that Vidaamuyarchi is headed for a Pongal release on January 10, 2025. Now, the latest reports suggest that this is due to the film’s OTT deal.

According to the news report in Track Tollywood, Netflix has bought the streaming rights for Vidaamuyarchi for a staggering amount, which is not precisely known. This arrangement with the OTT streaming giant has led the makers to release the Ajith Kumar starrer on Pongal’s occasion.

The report further stated that in recent times, it is the OTT platforms who are deciding the release date of the movies with whom they strike an ambitious deal depending on their slots. The deal between Vidaamuyarchi and Netflix is an earnest one, and the reports suggest that the latter would have canceled the arrangement if the film had not reached the Pongal release date.