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Pawan Kalyan’s Hari Hara Veera Mallu Part 1: Sword vs Spirit was theatrically released on 24 July 2025, following multiple delays. Last night, something unusual happened during a screening of the film at Prasads Multiplex. A unique promotional stunt for another film called Paradha, starring Anupama Parameswaran, was carried out. A group of women dressed in bright red sarees with their heads covered by the saree pallu, resembling a traditional North Indian style, appeared for the show.
#Paradha –
The team has kicked off promotions in a striking way.
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At Prasads Multiplex last night, a group of women in red sarees with their faces covered attended the screening of #PawanKalyan ’s #HHVM. Rumors suggest that #AnupamaParameswaran herself may have been among them. pic.twitter.com/lnXXf04yGR
— MOHIT_R.C (@Mohit_RC_91) July 25, 2025
There is also a video of them walking inside the mall. It was posted at 6:00 p.m. yesterday, and as of writing this article, it has garnered 197.2K views, 607 retweets, 77 bookmarks, and 28 replies. The main question is, did this promotional stunt work out? For the investment they made, maybe. But it’s not a hot topic.
#Paradha ladies watch #HariHaraVeeraMallu at Prasad’s! #Paradha movie directed by Praveen Kandregula (Cinema Bandi & Subham fame) is releasing on 22 August! pic.twitter.com/sO7AgByzMt
— idlebrain jeevi (@idlebrainjeevi) July 24, 2025
How Is the Performance of Hari Hara Veera Mallu?
Coming to the performance of Hari Hara Veera Mallu on its opening day, it recorded an occupancy rate of 57 percent and managed an opening gross collection of 52.74 crores. However, internationally, it didn’t perform well, especially in the North American market.
