The Krazy Side of K-Pop: Exploring When Fans Cross the Line from Support to Obsession (Photo Credit – Instagram)

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The K-pop industry has been running like a well-oiled machine, with companies pushing out new groups yearly. Aspirants undergo rigorous training to achieve their dream of debuting in the K-pop music industry. When they finally get the chance to debut, it is time for them to work towards keeping the group and their identity afloat in the industry.

When any K-pop group makes a debut, the companies create enough hype and anticipation with teasers so that the fans can get what they want. Being in the spotlight means the person has to have a presence that is up to people’s liking. When it comes to K-pop idols, this image becomes much more stricter.

The image of K-pop idols is often painted to be the “one true person” for their fans. They are shown to be someone who does not date, do not indulge in untoward behavior, are sweet, conform to orthodox societal norms, and have a love for their fans and fans only. The fans lap this fantasy up. However, fans often forget that K-pop idols are individuals with their own desires and struggles. The public image they project is merely a marketing strategy aimed at attracting more fans.

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