BTS’ Label HYBE To Launch A New Boy Band In August 2025 ( Photo Credit – Instagram )

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Since the beginning of the year, rumours have been circulating that BTS’s parent label, HYBE, is preparing to debut a new boy group. While the label has kept mum about the same, fans continue to speculate about the group members, what they look like, and who they could be. Several media outlets in South Korea have also mentioned that a new boy group is likely to debut soon from HYBE. This debut, once confirmed, will be the first boy group in five years since Tomorrow X Together (TXT). BTS, TXT, and soloist Lee Hyun are signed under BigHit Music, a subsidiary of HYBE Labels.

Since HYBE took over Pledis and BigHit, it has expanded and solidified its presence in Japan and in the US, with an aim to bring music and content across regions on a global platform. It has launched groups like New Jeans, Le Sserafim, BOYNEXTDOOR, ILLIT, and KATSEYE either via its subsidiaries or under its own name.

Is HYBE debuting a new boy group?

According to Koreaboo, in March 2025, on-set images of young boys filming content in America went viral on social media, with fans claiming the young boys to be the members of an unnamed upcoming boy group from HYBE. Fans were quick to notice former Trainee A member James, amongst those filming. James was also a background dancer for Jungkook.

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