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Multiple Latin Grammy winner J Balvin says he is proud to be the most heard artiste in the world on the digital music service Spotify. He sees this achievement as a proof that Latinos have the power to connect with an audience on a global level.
Based on worldwide support for his latest album “Vibras” and his status as a highly in-demand collaborator, the Colombian singer has now reached the number one global position on Spotify.
His total of 48 million monthly listeners is said to be the highest total for a Latin music artiste.
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“Thank you. I’m so grateful and proud to be the most heard artiste in the world on Spotify. It’s bigger than J Balvin, it’s the movement and it’s in Spanish. We are proving that Latinos have the power to connect with an audience on a global level without having to leave our identity behind,” Jose Alvaro Osorio Balvin, popular as J Balvin, said in a statement.