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Sky Force, starring Akshay Kumar and Veer Pahariya, is off to a solid start and has left everyone stunned with the actual collection. The film was expected to stay below the 10 crore mark, considering the low buzz, but thanks to heavy discounts on movie tickets, it witnessed a major hike in evening and night shows, which resulted in a start of over 15 crores. With this, it has managed to be among Akshay’s top 10 openers at the Indian box office.
The goodwill of Maddock Films has definitely benefitted this latest action drama. In addition, the makers offered movie tickets at highly discounted rates in national cinema chains (PVR INOX and Cinepolis), which helped boost sales significantly. Since word-of-mouth has also been favorable so far, it also attracted the audience through over-the-counter ticket sales.
With several factors in favor, Sky Force registered an impressive day 1 collection of 15.30 crore net at the Indian box office. This is a big number for Akshay Kumar, who struggled to deliver a double-digit opening with his recent releases. It surpassed his films like Ram Setu (15.25 crores) and Bachchhan Paandey (13.25 crores) to enter his top 10 openers of all time.
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