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Yet again, it’s the Punjabi film industry that’s coming to the rescue of the box office. At least up north in the Punjab and Delhi NCR belt, there is some sort of resurgence been evidenced where Qismat 2 has just released. The film arrived on Thursday and opened well, while even on Friday the momentum continued, hence resulting in over 2.50 crores* been accumulated already.
For a regional film which has released in select theatres, this is an impressive number indeed, especially with 50% occupancy and pandemic fear taking into consideration.
For Zee Studios, this is a major win again as they have been consistently delivering when it comes to their solidarity with theatres. Last year after the first wave eases out, they started with Suraj Pe Mangal Bhari and though the numbers were minimal, at least some screens opened up. Now with the second wave easing out, they have scored a success with Puaada already, and now Qismat 2 is set to be even bigger.
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