Box Office Prediction – One By Two

More than a year after Chakravyuh, Abhay Deol would be seen in a lead role in One By Two (though he had a supporting part to play in Raanjhanaa). In fact, his last solo hero film was Aisha that was released way back in 2010. Now that he is also turning a producer with One by Two, the film holds all the more importance for Abhay who picks and chooses his assignments quite selectively.

The film has an advantage of being a solo release of the week. It has been supported by some decent promotion as well. However, its songs haven’t quite found much reach, courtesy the mayhem that the film found itself in due to royalty issues, and hence delayed release of the soundtrack. Moreover, though it has managed to catch some eyeballs, last few weeks have been all about Jai Ho due to which One by Two had some massive competition to encounter in terms of its overall reach to the audience.

All of this means that all would boil down to word of mouth for One by Two. Though one doesn’t foresee massive footfalls on the very opening day for the film, it would require good reviews as well as very good audience feedback (and that too on an immediate basis) to see an escalation in momentum, and hence good collections, mainly at multiplexes which would see the chunk of prints. With Jai Ho already in the running and Hasee Toh Phasee arriving a week later, One by Two has a job in hand.

Joginder Tuteja tweets @tutejajoginder