When Shah Rukh Khan Said ‘Boycott Trend’ In Bollywood “Will Never Affect Me Or My Film”, ( Photo Credit – flickr )

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From the past few weeks we are witnessing netizens calling for a boycott of upcoming films every now and then. It got triggered a few weeks before the release of Laal Singh Chaddha and Raksha Bandhan netizens took to social media by storm when they called for a boycott of the film. It all happened when old controversies of both the actor re-surfaced on the web. #BoycottLaalSinghChaddha and #BoycottRakshaBandhan were amongst the top trends on Twitter so much so that it seemingly affected their businesses.

Aamir Khan starrer and Akshay Kumar-led who clashed at the box office on August 11, emerged as box office duds.

During the promotional spree, Aamir Khan and Akshay Kumar reacted to the boycott trend by requesting fans to not boycott their films and watch it in theatres. But much before boycotting films was a thing, Shah Rukh Khan had once commented on the same and said it won’t affect him. During his earlier interview with Komal Nahta on Bollywood Business, SRK had stated that the amount of love he receives in India proves that the boycott culture will never affect him.

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