Shah Rukh Khan & Aamir Khan: Promoters Par Excellence

Shah Rukh Khan’s RA.ONE Extravaganza

Shah Rukh started the promotion of Ra.One, his most ambitious project to-date, with a campaign which kick-started in January this year with a full-page spread in a leading national weekly (all city editions), exactly ten months before the film’s scheduled release (on Diwali 2011). Again, in early June, he launched the first full-fledged trailer of the Rs.100 crore film and undertook city tours to promote the film.

Aamir Khan & Imran Khan’s DELHI BELLY

On his part, Aamir is leaving no stone unturned to market his Delhi Belly. Imagine hosting a party to celebrate the success of a song of the film. That was surely a first in the film industry. But the party was a well-deserved one because the Bose D.K. song of Delhi Belly has indeed become a rage with the youth, never mind if Anubhav Sinha, the director of ‘Ra.One’, is outrageous about the doublemeaning lyrics of the song.

Again, Imran Khan, the hero of ‘Delhi Belly’, has been made to file a PIL in the court against the government’s move to increase the age limit of persons allowed to consume alcohol to 25.Now, when Imran’s belly doesn’t demand alcohol, whether in Delhi or Bombay, why would the star get into litigation with the government? It’s the timing, you see. ‘Delhi Belly’ is on release and it makes sense for the American passport holder to become a hero among the 18-25 age group youth who, in any case, are agitated by the government move. Incidentally, Imran’s lawyer has filed the PIL on the star’s behalf to make matters convenient. Obviously, Aamir’s nephew won’t have the time to attend court. Coming back to marketing and promotion of films, Aamir Khan and Shah Rukh Khan deserve kudos for coming up with more and more novel ideas always rather than kabhi kabhi.

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