Pragya Kapoor Makes Ayushmann Khurrana Starrer ‘Chandigarh Kare Aashiqui’ India’s First Zero-Waste Film
Pragya Kapoor joined hands with Skarp, a firm that specialises in helping organisations adopt sustainable waste solutions for the cause, in order to bring down the wastage to zero
Pragya Kapoor Makes Ayushmann Khurrana Starrer ‘Chandigarh Kare Aashiqui’ India’s First Zero-Waste Film, Read On! (Photo Credit: Instagram)
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Pragya Kapoor, the producer of ‘Chandigarh Kare Aashiqui’, who is known for championing the cause of eco-conservation, has accomplished the endeavour to make the Ayushmann Khurrana and Vaani Kapoor-starrer as India’s first ‘zero-waste’ feature film.
Pragya joined hands with Skarp, a firm that specialises in helping organisations adopt sustainable waste solutions for the cause, in order to bring down the wastage to zero.
Shedding light on the same, Pragya Kapoor said, “A film shoot produces a bizarre amount of waste and as an environmentalist, it’s important for me to cover as many grounds as possible with my work.”
Pragya Kapoor adds, “I can’t be contributing to other areas of concerns while turning a blind eye to the ecological harms caused by the making of a film. With ‘Chandigarh Kare Aashiqui‘, I was fortunate enough to have the support of my entire team to make this possible”.
Explaining how they turned things around, Pragya said, “We employed various measures to counter the problem. Through a simple shift from plastic bottles to water dispensers, we reduced a significant amount of single-use plastic. The idea here is to find an alternative to basic problems and build a sustainable society”.
In addition, Pragya Kapoor and her team distributed the excess food from the set to the underprivileged families. They also segregated waste items into three categories of solid, liquid and PPE waste – with the help of colour-coded dustbins, to expedite the recycling process. The waste collected after the three-month shoot schedule was recycled into bricks, lamps, and many usable products.
