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The release of Shah Rukh khan and Deepika Padukone starrer Pathaan is just around the corner. It is one of the biggest releases of this year as of yet, as King Khan is making a comeback after a long time. His last release, Zero, was in 2018, but it failed to impress the audience at the box office. This time the film has already been shrouded with controversies and in the midst of the makers decided not to promote the film nor give any interviews to different media houses.
Now, whether it’s because of all the controversies or not that’s still unclear, but Ajay Devgn also followed the same policy during the release of Drishyam 2. However, this strategy has saved quite a lot of bucks, as per reports. Keep reading how much the makers have saved with this no-interview policy.
In an interview with India Today, trade analyst Ramesh Bala spoke about this no interviews no promotion strategy. While speaking about that, he said, “With big movies like Pathaan, of course, there would be lots of travel involved across cities. They book 5-star hotels and all these hospitalities. They also travel abroad. It can go up to Rs 23-25 crore. It depends on how far you go. Talking about Pathaan, it might have saved at least Rs 10-20 crore by not doing promotions. Unlike the West, our promotion budget is not the same as the production budget since we don’t go worldwide.”
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