Katrina Kaif’s Kay Beauty Welcomes Male Influencers On Board Because “Why Should Girls Have All The Fun?”

Katrina Kaif launched her make-up label kay Beauty in 2019 with the aim of crushing many stereotypes. In her words, it is an extension of her personality and a representation of who she really is. With the beauty brand, she has reached out to many women and conveyed the message of self-love and self-acceptance.

Earlier this week, Kay Beauty achieved another feat. To crush the stereotype that make-up is exclusively meant for women, her brand reached out to social media influencers who helped spread the message that make-up is not a gendered endeavour.

Talking to social media, Katrina Kaif wrote, “#MakeupForAll! Super excited to have our amazing male influencers joining our kay Community, testing & trying out Kay cosmetics & breaking the norms after all we always say… ItsKayToBeYou”.