Jawan’s Craze Is So High That Shah Rukh Khan Makes Even Google Say “Ready!” The Marketing Genius Once Again Teaches “How To Sell Your Film To The World?”

Jawan fever has gripped the entire nation with the Shah Rukh Khan and Nayanthara starrer setting the cash registers ringing. Thrashing all the records left, right, and centre, the film has emerged as the biggest opener of Bollywood, raking in Rs 70 crore approximately on day 1. Apart from Shah Rukh Khan’s superstardom and Atlee’s direction, what truly seems to have worked for Jawan is its promotional strategy. The rigorous promotion of the film was evident right from its announcement and it shows in the results.

From promoting the film at Burj Khalifa to dropping the massy trailer just one week before the release, the makers of Jawan built an insane craze around the action flick ahead of the big release. Now, in yet another massive appeal to the audience, the makers are here with yet another impressive promotional gimmick and it will make you google ‘Jawan’ ASAP.

The Shah Rukh Khan starrer has taken the world box office by storm, and now it’s time for some action on Google search. If you happen to type Jawan or Shah Rukh Khan in the Google search bar, you’ll be welcomed by a small walkie-talkie icon placed inside a red circle at the bottom of the screen. Now, when you click it, your screen will be covered with bandages accompanied by Shah Rukh’s voice saying, “Ready”.