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Bollywood music composer and rapper Badshah, who has collaborated with international music group Now United and performed together for the first time in Mumbai on Thursday evening, says collaborating with new artistes from across the globe helps one grow as an artiste.
“As an artiste, I strongly believe that it is good to collaborate, as it helps broaden your horizon. Through ‘How We Do It’ track, Now United and I have been able to learn from each other, share experiences and encourage each other to create better art, and we are very excited to share this with all our fans.
“Pepsi has always enabled young, upcoming talent and through them, I am getting this fantastic chance to collaborate with 14 young people from across the globe,” Badshah said in a statement.
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The performance that took place at the High Street Phoenix here was presented by PepsiCo.
Our first ever performance of #HowWeDoIt with the awesome @its_badshah & @pepsiindia @twitterindia ! Thank you India https://t.co/Td47N3mjjn
— Now United (@NowUnitedMusic) November 29, 2018
The collaboration between Badshah and Now United for the song is part of this aim to provide emerging artistes with a powerful stage to promote their stories, share their art and connect with new and existing fans.