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Gone are the days when an exceptionally successful film at the Box Office with a loosely-knit story and content used to score high brownie points and win in most of the categories at all the award functions. Dashing in, of late, is the concept of appraising the layered content rather than the gaudy and flashy appeal of the film in terms of appearances and cast. Juries and critics are thoroughly assessing all sides and scrutinizing details, before zeroing upon the winners list. De novo, as seen at the award ceremonies held in presence of the big-wigs and stalwarts of the vivacious and paparazzi filled tinsel town, the focus seems to be more on citing an alternating trend. This time around Films that were nominated and bagged the accolades were more of content rich films rather than just being box office super-duper hits.