Salman Khan and Shah Rukh Khan fans have been bickering over who copied whose strategy of promoting the film. Both stars have adopted a personalized strategy to promote their respective films Jai Ho and Happy New Year. But if traced back, the strategy was ideated by Master Blaster Sachin Tendulkar.

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Salman Khan, Sachin Tendulkar and Shah Rukh Khan
Salman Khan, Sachin Tendulkar and Shah Rukh Khan

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