Kkusum Actress Aashka Goradia’s Mantra Behind Her Beauty Line Is As Honest As It Could Be!

Actress Aashka Goradia has always been a make-up enthusiast and is now also in the beauty business. She feels make-up is a woman’s best friend.

“I truly feel that make-up has to be a woman’s best friend. Yes, it’s metaphorically but we live in a day and age where everyone wants to look good and why not! For an actress, her make-up is essential since we can transform ourselves into various characters and avatars for our roles through cosmetics,” Aashka said.

“Hence, for me, my passion for make-up led me towards entrepreneurship and of course, I have started with eyes as the eyes tell a story which none other can. The plan is to turn passion into business and business into passion,” she added.