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In the few days, we have a lot happening in the advertisement world. However, it’s all negative. Earlier, it was a Diwali ad that draw flak from some people, and now, it’s a Mangalsutra ad campaign by Sabyasachi Mukherjee. Below is all you need to know.
During the last week, we saw a boycott campaign against Mukherjee’s ad campaign featuring a woman with a mangalsutra. In of the controversial pictures, a woman was seen wearing a low neckline dress with a mangalsutra, sharing an intimate pose with a man. It had drawn a lot of criticism from a section of netizens.
Post a boycott campaign on Twitter, Madhya Pradesh’s minister Narottam Mishra had warned designer Sabyasachi Mukherjee. He had said, “I have warned earlier about such advertisements. I am personally warning designer Sabyasachi Mukherjee, giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn, then a case will be registered against him and legal action will be taken. The police force will be sent for the action,” as reported by India today.
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