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Actress Anita Hassanandani, who has just wrapped up “Naagin 3“, believes in the power of television as a medium to reach out to viewers in small towns.

“I do believe in TV as a medium. In smaller towns, people really follow you (actors). They want to know how you lead your life. I feel TV has more power than any other medium because people personally connect with your characters. They see you every day. There’s a different connection they make with you,” Anita told IANS over the phone.

Anita Hassanandani Is All Praises For Akshay Kumar’s PadMan

She also feels artistes across the board, irrespective of the medium, must leverage their popularity to spread the message on any kind of upliftment.

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Akshay Kumar-starrer PadMan“, for one, has done quite a bit in opening up discussions on the need for awareness on menstrual hygiene.

Anita, who has built a fan following with shows like “Kabhii Sautan Kabhii Sahelii“, “Kkavyanjali” and “Yeh Hai Mohabbatein” over the years, has herself come on board as brand ambassador for Pee Safe, which has made a foray into organic cotton, biodegradable sanitary pads.

The announcement was made on Menstrual Hygiene Day on Tuesday.