Hyderabad cops use Allu Arjun’s ‘Pushpa’ poster to urge bikers to wear helmets(Pic Credit: Twitter/Hyderabad Traffic Police)

Advertisement

Looking to put the massive reach of director Sukumar’s blockbuster film ‘Pushpa: The Rise’, featuring Allu Arjun in the lead, to good use, the Hyderabad Traffic Police recently chose to use a picture of Allu Arjun from the film to create awareness among the public on the need to wear helmets while riding two-wheelers.

The movie, starring Allu Arjun and Rashmika Mandanna in the lead, continues to have a strong run even after a month in theatres. Allu plays the character of Pushpraj in it.

In the poster put out by the police department, the superstar is seen wearing a checked shirt (from the movie) and riding a bike with a helmet on. The post emphasized how helmets save the lives of people and urged citizens to wear them while riding two-wheelers.

Advertisement