Prithviraj: “I, As A Film Lover, Miss The Mass Masala Commercial Entertainers In Malayalam”

Stating that he was immensely proud of the content being generated by Malayalam cinema, actor Prithviraj on Monday said that the only genre that the industry had slightly forgotten was the mass action entertainer genre and that his upcoming film ‘Kaduva’ was a step in that direction.

Speaking at the launch of the film’s teaser in Chennai, which was attended by the entire cast of ‘Kaduva’ and a host of celebrities including Tamil actors Arya and Jiiva, Prithviraj said, “We have to have all kinds of films. Right now, the Malayalam industry is making superb films. We are going through a phase where we are making superb content but we’ve missed out one genre. I, as a film lover, miss the mass masala commercial entertainers in Malayalam. So, when they narrated this script to me in 2017, I felt it had been a long time since such films had come out in Malayalam.”

Prithviraj further said, “Let me make it clear, the multi-city promotions that we have embarked on is not only for ‘Kaduva’. This is the first step of a big process. I am someone who wishes that from now on, all big Malayalam films that are to be released are released in this fashion.”