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Kanye West, who is currently gearing up for his new album, found himself in a soup after he brutally got mocked by the Internet for an apparent past deed. This is with concern to his partnership with Adidas, which lasted nearly 10 years. According to a new expose, the rapper has come under fire after it was revealed that he drew a Swastika on a shoe in his very first meeting with Adidas. It has been revealed that the partnership between Kanye and Adidas was doomed from the start. Scroll down to know the details.
Kanye West and Adidas came into partnership in 2013 and their deal went off in October 2022 after the rapper openly shared his offensive, racist and anti-Semitic remarks on social media. If reports are to be believed, the staff was thrilled to have Kanye West on board but his offensive behavior soon landed him in trouble.
According to the New York Post, a report stated, “To convey how offensive he considered the designs, he grabbed a sketch of a shoe and took a marker to the toe, according to two participants.” The report added, “Then he drew a swastika.” If this was not enough, the acclaimed rapper even told a Jewish Adidas manager to kiss a portrait of Hitler every day.” Kanye West apparently told Adidas colleagues that he admired Hitler’s command of “propaganda.” If reports are to be believed, Kanye even told a member of the company’s executive board that he had paid a “seven-figure” settlement to one of his own senior employees after he had accused him of repeatedly praising the architect of the Holocaust.
