BTS’ Decision To Venture Into English-Language Songs Was Not For Popularity But To Uplift Fans’ Mood Amid COVID-19 Pandemic?

The South Korean boy band BTS has been scripting history and breaking records ever since they made their debut in 2013. While the band already enjoyed a massive fan following, their popularity increased manifolds when they released their debut English track Dynamite. While many wonder why the band ventured into making English songs, Bang Si-Hyuk recently shed light on the same and how BTS members and the COVID-19 pandemic played a role in it.

BTS began with its seven members, RM, Suga, Jin, Jimin, J-Hope, V and Jungkook, who are now also focusing on their individual careers. The band is set to celebrate its ten year anniversary in a few months.

Bang Si-Hyuk, the founder of Big Hit Music and Hybe Corporation and the chairman of the latter, is the man behind bringing the seven K-Pop stars together in a band. Si-Hyuk keeps a close eye on BTS’ operations and also helps the band explore more in the musical world. As he recently sat with Rolling Stone for an interview, Si-Hyuk discussed why BTS got into making English-language songs, and it was not for their popularity.

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Before Dynamite was on floors, HYBE was looking for an English song for BTS and found UK-based songwriter duo David Stewart and Jessica Agombar for the job. Talking about the reason behind making the track, Band Si-Hyuk revealed that the band wanted to lift people’s mood with a groovy track amidst the COVID-19 pandemic. He said, “Dynamite would not have been released if BTS had been on tour as scheduled. The project was chosen to shift the mood as a response to the pandemic situation.” For the unversed, BTS quickly postponed their tour following a surge in COVID-19 cases.

Si-Hyuk added, “I thought it matched BTS and that the song’s trendy vibes would be better expressed if sung in English.” The five-time Grammy-nominated group’s second English track Butter also received a lot of love as it celebrated R&B and pop culture.

The band’s decision to lift their fans’ mood paid them back in the form of immense popularity and various nominations.

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