Ra.One, easily the most publicised film of recent times, did not live up to the crazy hype generated for it. Although it has collected impressively in the first 9-day week, the grand collections are a result of the 5-day weekend after which collections dropped pretty fast. The first week ended at around Rs. 100 crore (all-India net collection). If the dubbed Tamil and dubbed Telugu versions are also taken into account, the net all-India collection figure is approximately Rs. 108-110 crore. It’s the same story in the Overseas circuit where also the drop was alarming after the weekend. In the Overseas territory, the film collected an equivalent of Rs. 37 crore during the 9-day week.

Ra.One: Outlook For 2nd Week

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The second week started on dull collections. Although it is a long weekend (Bakr Eid holiday on Monday, November 7), the revenues may not be enviable due to a sizeable section of the audience not approving of the film and, thereby, contributing to negative mouth publicity.

Ra.One: Economics

Nevertheless, the high-budgeted film has recovered its entire cost at the end of week 1 after taking into account the first week’s India and Overseas theatrical shares (Rs. 70 crore), revenues from satellite, audio and other ancillary rights (Rs. 40 crore) and subsidy receivable from the UK government (Rs. 28 crore). What comes in now from Indian and Overseas theatres would go towards commission for the film. Exhibitors of small centres would lose part of their MGs (minimum guarantees) and FHs (fixed hires).

More on Ra.One Box-Office

Shah Rukh Khan’s Ra.One 7-Day Total: 103 Crore

Shah Rukh Khan Breaks Salman Khan’s Weekend Box-Office Record

Shah Rukh Khan’s Ra.One Vs Salman Khan’s Bodyguard: Resting The Debate

Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.

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44 COMMENTS

    • abe shan ghatiya insaan hai tu apni jindagi main sabke liya nalayak kahin ke idiot gadhe raddr u tere budhha khan hahahahahaa

  1. to all salman and aamir fan only srk has the guts to invest 15o crore for a single movie and recover it’s cost i cannot ever imagine that either aamir or salman even try to make a movie of 150 crore plus budget that’s why srk is best.

  2. Rise up Guys. Negativity through word of mouth and media has pulled down the movie which could have shattered all the records.Its time for us to show the true power of SRK fans.I am going to watch this movie 3 times on Saturday,Sunday and Monday.What about you???????

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