Ra.One, easily the most publicised film of recent times, did not live up to the crazy hype generated for it. Although it has collected impressively in the first 9-day week, the grand collections are a result of the 5-day weekend after which collections dropped pretty fast. The first week ended at around Rs. 100 crore (all-India net collection). If the dubbed Tamil and dubbed Telugu versions are also taken into account, the net all-India collection figure is approximately Rs. 108-110 crore. It’s the same story in the Overseas circuit where also the drop was alarming after the weekend. In the Overseas territory, the film collected an equivalent of Rs. 37 crore during the 9-day week.
Ra.One: Outlook For 2nd Week
The second week started on dull collections. Although it is a long weekend (Bakr Eid holiday on Monday, November 7), the revenues may not be enviable due to a sizeable section of the audience not approving of the film and, thereby, contributing to negative mouth publicity.
Ra.One: Economics
Nevertheless, the high-budgeted film has recovered its entire cost at the end of week 1 after taking into account the first week’s India and Overseas theatrical shares (Rs. 70 crore), revenues from satellite, audio and other ancillary rights (Rs. 40 crore) and subsidy receivable from the UK government (Rs. 28 crore). What comes in now from Indian and Overseas theatres would go towards commission for the film. Exhibitors of small centres would lose part of their MGs (minimum guarantees) and FHs (fixed hires).
Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.
