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Bollywood film Padmaavat, the first Indian movie to release in IMAX 3D, has garnered a record $461,000 (over Rs 29 crore) opening weekend box office from 12 IMAX theatres in India.
The figures were announced by IMAX Corporation and Viacom18 Motion Pictures on Tuesday via a statement.
Directed by filmmaker Sanjay Leela Bhansali, Padmaavat is the first Indian local-language title released globally in the IMAX 3D format. It hit the screens on January 25.
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“The film’s record-breaking IMAX box office in India underscores the growing demand among local audiences for India’s biggest and boldest titles to be presented in our ultra-immersive format,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp.
“We look forward to the film’s continued success in India and across our global network,” he added.
Padmaavat was also distributed to an additional 42 IMAX theatres in 10 markets outside of India, including North America, Australia, the Middle East, Africa and the UK.