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Kesari Box Office Collections Day 1: Akshay Kumar’s Kesari was expected to open quite well around the 20 crore mark. The film did better than expected as 21.06 crore came in.
This is a very good number as majority of theatres across the country opened only after 3 PM due to the festive occasion of Holi which means all the morning shows were practically lost and a good chunk of afternoon shows too were impacted. As a result, most of the heavy lifting had to be done by the evening and night shows and this is what allowed the film to go past the 20 crore mark.
This is still commendable since it pretty much reflects how fast did the word of mouth travel for this Anurag Singh directed film. The hype was always there and so was the buzz. However what was of paramount importance was for that to translate into good footfalls as well. This is what happened and with Karan Johar and team ensuring that the film’s release was substantial enough at 3600 screens, the results were there to be seen.
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