Karan Johar Did The Same For Bollywood What Stanley Kubrick Did For Hollywood Box Office

You might hate Karan Johar for proudly waving a nepotism flag, but you can’t ignore his contribution to Bollywood. No, today we aren’t talking about how he, after Yash Chopra, earned Bollywood a place in foreign countries. Today, it’s about his game-changing move for India’s box office. He did the same as what Stanley Kubrick did for Hollywood.

For the unversed, Stanley Kubrick is one of the greatest filmmakers. He didn’t like the way Hollywood was moving further with traditional strategies. He took the task of revolutionizing the box office reporting and he was successful in his first attempt in 1971.

Stanley Kubrick took all the marketing control of his cult, A Clockwork Orange. He studied a traditional box office reporting done by Variety to book the best cinemas for his movie. To choose the right cinema halls, he learned the data about which theatre sold the most tickets for previously screened movies. Also, he studied the weekly gross of theatres. A Clockwork Orange was released with this new strategy and it witnessed positive results. From hereon, modern box office reporting culture came to force.