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‘An excellent start’ – After ages, an expression is used to predict the opening day number for a film. Otherwise, one has been relegated to terms like ‘fair’, ‘respectable’ or ‘decent’ at best, barring a film or two. In fact, the whole connotation surrounding these terms has changed as well where even a 5 crores start is being looked at as ‘decent’. This pretty much signifies how things have gone down big time for not just Bollywood but the film industry as a whole this year. However, all of this could well change with Brahmastra which releases this Friday.
Finally, a film is set for an ‘excellent’ start with a total in excess of 25 crores being on the cards. Yes, pre-pandemic one would have expected an opening of excess of 35 crores but that was a different time and today things are different. Back then, Ranbir Kapoor had managed a 34.74 crores start with Sanju [2018] and in fair value, today’s 25 crores would be pretty much equivalent to that. However, in absolute terms as well, the film’s opening would be excellent no less if 25 crores are indeed crossed on Friday.
Fortunately, tides have turned for the better for this Ayan Mukherji’s Brahmastra in the last couple of weeks. There is an all-around air of positivity around the film within the industry at least because everything is at stake not just for Karan Johar and his Dharma Productions but the industry at large.
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