In a span of the five bygone months of 2013, Bollywood has witnessed many spectacular hits and many super super lows. From a business point of view, Bollywoood is the most lucrative and booming market in India as on today. Koimoi keeping in mind the profit-loss statements of each venture, carefully studies and states the films that yielded the best return values on investment (ROI).
The term ROI extremely mathematical, is calculated by the number of times a movie has earned over and above its production and marketing costs. The films do not necessarily have to be 100 crore grossers to attain this. The profit margins for the producers are calculated on the basis of the revenue generated by the ventures. This year has been full of surprise hits, taking both critics and trade analysts by surprise. The films shunned by most have somehow managed to become huge money spinners. So far, the year has been bestowed with a few great films with worthwhile financial returns. Turning into a treat for their producers, the investors have only seen the pleasant side of money by putting their fortunes in these ventures.
The market trends have shown sharp changes in recent times. 2012 saw mix of many small and big films showing a promising performance at the box office and optimizing maximum ROI. Top rankers for the highest returns with controlled costs included Kahaani, Vicky Donor, Raaz 3, English Vinglish , OMG , Pan Singh Tomar followed by big budget which delivered well because of big names and banners like Ek Tha Tiger, Student of the Year, Barfi!, Rowdy Rathore.
The current year so far has some small budget films which have occupied the top ranks on the basis of the returns generated. Encapsulated in the following table:
Lifetime India BO
71 crores *
Vishesh Films/Fox Star