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“Alexa, open Bauua from Zero,” Yes, you heard that right! Upcoming Bollywood movie, ZERO now has an Alexa skill. Fans can listen to Bauua Singh’s voice all day long on their Amazon Echo smart speakers as well as other Alexa built-in devices such as Bose headphones. This is the first time where a Bollywood movie has developed an interactive Alexa skill as part of their promotional activities.
Using the Zero movie skill, users will be able to ask Alexa to talk to Bauua who will narrate shayaris, life fundas and jokes to liven up their day. Additionally, users can also enjoy the trailer of ZERO, dialogues and Zero’s trivia.
Fans can also win exciting Zero movie merchandise and a chance to meet the star cast of the film by recording a video or writing a shayari for Alexa in Bauua’s style, and uploading it using #BauuaOnAlexaContest on social media.
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Bauua Singh is the lead character, played by Shah Rukh Khan, in the upcoming film Zero that releases in cinemas on 21st December. The story revolves around a vertically challenged man, and his journey to complete his ‘incompleteness’ and broaden his horizons to find a purpose he never knew he had.