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The box office is witnessing wonders from fresh talents. But among the ‘kings’, some factors set Akshay Kumar apart as the real ‘Khiladi‘.

What makes Akshay’s box office journey different from other Bollywood superstars is his consistency to hit silver screen with several movies a year and draw in the audience.

The Box Office Success Mantra Behind Akshay Kumar’s Win-Win Filmography!

According to Shibasish Sarkar of Reliance Entertainment, which will distribute Akshay’s upcoming film “Sooryavanshi“, it’s the actor’s “tremendous discipline, his lifestyle and rigour of keeping churning out three-four films a year” that make him a box office ‘khiladi’.

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“Of course, he has talent, understanding of the market and everything. But this would not have been possible without the discipline he maintains,” Sarkar, Reliance Entertainment’s Group CEO (Content, Digital and Gaming), told IANS.

For the production, exhibition and distribution sectors, the 51-year-old’s films are a win-win all the way, says film and trade expert Girish Johar.

“The audience is willing to come to watch his film even four times a year, and that gives a major boost to ticket sales. Also, the stories that he has been telling aren’t routine. There is something new to offer all the time. For every film that he is doing with a social message, there’s one madcap comedy or action entertainer.

“He is selecting films wisely and has his economics right. He is balancing all things right,” Johar told IANS.

For example, if one Salman Khan film mints 300 crore a year; Akshay, by way of releasing four films that are able to generate over Rs 100 crore apiece gives him total earnings of 400 crore.

“It’s just that his earnings get divided,” Johar said and added, it’s a feat considering how in today’s “ruthless times”, the audience rejects films with the star power, budget and scale of “Thugs Of Hindostan“.