Shah Rukh Khan Spreads His Arms Again, This Time It’s For Promoting Riteish Deshmukh & Genelia D’Souza’s Plant-Based Meat, Check Out (Pic Credit: Instagram/geneliad, riteishd, Twitter/Shah Rukh Khan)

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Bollywood superstar Shah Rukh Khan on Friday launched a vegan meat alternative brand on the auspicious occasion of Ganesh Chaturthi for his friends and colleagues, Riteish and Genelia Deshmukh.

Taking to Twitter, SRK said, “My friends Genelia and Riteish were discussing who would launch their plant-based meats venture. I opened my arms wide and said ‘Main Hoon Naa’. I wish the entire team of Imagine Meats my best as they dish out #TheHappyMeat.”

Shah Rukh Khan also posted a photo of himself with his arms open wide, holding two packets of Imagine Meats products.

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