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Speculations have been rife for a long time now that Akshay Kumar & Kiara Advani starrer much-awaited Laxmmi Bomb will release directly on OTT platforms. While the ongoing pandemic has been really pushing the producers to make the decision of going to OTT, there has been resistance because it will be cruel towards exhibitors. Indian exhibitors amid the pandemic have faced a lot of financial heat and they have been desperately waiting for the lockdown to lift completely and big films to release in their cinemas. Also, when a film releases in theaters it gets maximum revenue and no producer wants to miss on that part.
So after all the brainstorming, a tough decision has been finally made. According to an inside report, it has now been decided by the producers of Laxmmi Bomb that they will bypass the theatrical release and will directly come on OTT. Reportedly, the decision was very hard for the producers but they had to take it because there is no clarity about the re-opening schedule of theaters as of now. On top of that nobody knows if the audience will immediately come to watch the films in cinemas or not.
With this decision, the producers including Akshay Kumar will lose a huge section of revenue but at least they’ll be able to save the losses in terms of interest they have to pay to the investors. Fox Star Studios is one of the producers of Laxmmi Bomb so it’s certain that the film will come on its own platform i.e. Disney Plus Hotstar.
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