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The special edition of “Man Vs Wild” featuring Prime Minister Modi with survivalist and adventurer, Bear Grylls, created history by garnering highest slot viewership (on active channels) with 3.69 million impressions overtaking GEC leader Star Plus with 3.67 million impressions.
The premiere on Discovery Network (across 12 Discovery channels) also delivered the highest ever slot reach for the infotainment genre with 6.1 million tune-in on Discovery Channel which is 15 times more as compared to the last 4 weeks average of the same slot.
The premiere slot performance grew 50 times giving an unprecedented 93% channel share to Discovery channel amongst the infotainment genre.
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Discovery Channel emerged as the third ranked channel with 3.05 million impressions behind Star Plus (3.67 million impressions) and Zee (3.3 million impressions). The show kept the viewers on the hook delivering an impressive average TSV of 29.2 minutes.
The premiere delivered the highest ever sampling in the infotainment genre with 15.6 million tune-ins. The premiere of the show on Aug 12 on Discovery Channel rewrote the rules of the infotainment genre emerging as the highest ever rated show in the history of genre in India garnering 6.9 million impressions.