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Housefull 4: Struggling with high operation cost, the Indian Railways has come up with a unique idea to increase its revenue by promoting movies, art, culture, sports or even television shows.
The railways has decided to allow trains to be booked for promotional activities under a new scheme called “Promotion on Wheels”, under which special trains will be made available for promotion.
According to Railway Ministry, the makers of Akshay Kumar-starrer ‘Housefull 4‘ have already booked a train for the film’s promotion.
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The first special “Promotion on Wheels” train with eight coaches by the Indian Rail Catering and Tourism Corportation (IRCTC) and the Western Railway, in coordination with the “Housefull 4” team, carrying celebrities and mediapersons, will leave Mumbai Central on Wednesday and reach New Delhi on Thursday.
According to a press release issued by Western Railway spokesperson Ravinder Bhakar, the train will pass through several states and important districts such as Surat, Vadodara and Kota.