Advertisement
At 54, Bollywood superstar Salman Khan suddenly seems to be finding newfound swag in the arena of brand endorsement. He is fronting ads of a smartphone brand, a popular cola and more. The actor who has always enjoyed a massive appeal and “resonates with the word ‘swag’ in a way no one else can”, would always seem like a top pick among Bollywood stars for endorsements, but he preferred staying away from the brands game so far.
On Wednesday, Chinese smartphone maker Realme announced that it had roped in Salman as a brand ambassador. The actor will be endorsing the brand’s upcoming Realme 6 and Realme 6 Pro devices for an undisclosed amount.
“What makes Salman Khan the best choice for us it that he enjoys a massive appeal across various regions and demographic profiles of India. That brings immense value to us as one of the unique selling propositions of our brand lies in making cutting edge technology, fun, stylish, quality-driven products within everyone’s reach and across all price segments. Having Salman Khan on board with a mammoth fan following will help us reach and tap into that target audience of ours,” said Madhav Sheth, Vice President of Realme and CEO of Realme India.
Advertisement
Owing to the fact that he owns the Being Human brand, Salman has always minimised associating with a product endorsement. Rare cases where said yes include Revital health supplements, Dixcy Scott men’s innerwear, the fintech company BharatPe, and decor solutions provider Somany Ceramics. He was also associated with the cola brand Thums Up for a long time, but that ended a while back.
On his new positioning as the face of Realme, Salman said he is happy. “I am happy to be the face of the world’s fastest-growing smartphone brand. The Realme 6 series is stylish and edgy and I am sure it will find favour with consumers,” said Salman, who has 39.2 million followers on Twitter.
The former brand ambassador of Thums Up also got his fizz back recently by being the face of Pepsi.