After Abhinandan Varthaman & Pulwama Attacks, Now Bollywood Rushes To Register ‘Coronavirus’ Title

Bollywood’s production houses and filmmakers are rushing to register movie titles that referenced the coronavirus in some way — all in the hopes that it would grab the audience’s interest enough to bring them flocking to the theatre when things are back to normal.

On March 15, the film industry’s five top bodies — Indian Motion Picture Producers’ Association (IMPPA) and four others made a joint announcement that all films and TV and web shows would stop production until Tuesday, March 31, and film units all around the world were to return home within three days. But still, before the shutdown Bollywood started chasing the coronavirus related titles.

An IMPPA source told The National on condition of anonymity that several had already been registered and they had received inquiries about at least a half-dozen more, and the number would likely go up once work resumes.