This Diwali Get Ready For A Blast On OTT Platforms With Films Like Laxmii, Ludo, Chhalaang & More

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This year, Diwali fervour will stream onto your OTT screens rather than come alive on the big screen, owing to the ongoing pandemic. An explosion of new content to keep you hooked is being readied to drop on digital platforms, to mark the festival of lights. These projects include films like Laxmii, Ludo, Chhalaang as well as web series like The Crown Season 4, Aashram: Chapter 2 and more.

“Post re-opening of theatres, there will be a settling period for viewers to gain trust, and confidence on the safety levels, to encourage them to step out to watch their favourite big event movie. OTTs are the best alternative in the current situation. Hence, viewership numbers may witness an upward trend on OTT platforms (during the festive season),” Chandrashekar Mantha, Partner, Deloitte India, told IANS.

In the same vein, trade analyst Girish Johar told IANS: “When it comes to the big screen, Diwali (festive season) is out of the question. So the next window in which there can be a boom in theatrical traditional collections is Christmas. We hope that by the end of November, it dies down. So, this Diwali, OTT wali.”

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