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Leading lingerie brand Victoria’s Secret has cancelled its annual fashion show amid dwindling television ratings and increasing criticism of the event, a media report said on Friday.
Launched in 1995, the show was at one time a major pop culture event that attracted millions of viewers each year.
However, in 2018, it recorded the lowest ratings ever and was branded sexist, outdated and lacking diversity, BBC report said.
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L Brands, the company owning the brand, said it was important to evolve its marketing strategy.