Thor: Ragnarok’s ‘Heimdall’ Idris Elba Trademarks His Name, Here’s Why

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Thor: Ragnarok actor Idris Elba has trademarked his name to launch beauty range with wife Sabrina. The actor has applied for permission to sell health and beauty products under his lifestyle brand Sable Labs and podcast Coupledom — both of which he runs with wife, reports thesun.co.uk.

They submitted applications with the Intellectual Property Office earlier this year, under the name of his IE7 Holdings Limited. Through the company, the Thor: Ragnarok actor also runs a music business, clothing company and performing arts firm.

Their trademarks run across two classes with dozens of products in the list. Under one, their products include soaps, aftershaves, cosmetics, make-up removers, mascara, lipstick, lip pencils and liners, eyebrow fixer, body powders, anti-wrinkle creams, bubble bath, bath gel, facial creams, skin-rejuvenation creams, skin-soothing masks, sun care and sun-tanning preparations, and hair removal items.

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