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Today, Niantic and The Pokémon Company group announced that Grammy award-winning artist and Pokémon fan Ed Sheeran will star in a special performance for Pokémon GO Trainers (players). In celebration of the release of his new album, “=” (Equals), Pokémon GO Trainers will be able to enjoy some of Sheeran’s latest tracks as well as classic hits via an intimate, pre-recorded performance video accessible through Pokémon GO.
Debuting on November 22 in Pokémon GO, the video features Ed Sheeran performing some of his biggest chart-topping songs including: “Perfect,” “Bad Habits,” “Overpass Graffiti,” “Thinking Out Loud,” “First Times,” and “Shivers.” The performance video will be available for viewing for eight days only, beginning November 23 at 12:30 a.m. IST through December 1 at 2:30 a.m. IST.
Players will receive information about how to view the video via in-game news notifications in Pokémon GO. In some countries, players can also click the advertisement on sponsored balloons within Pokémon GO.
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