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The real reason why a film manages to work at the Box Office is because of its content and though formulaic films are faring well in short term, long term value of content driven films is greater. While Grand Masti and Phata Poster Nikhla Hero has become obsolete at the box office, The Lunchbox is still faring commendably well.
At the conclusion of its 3rd Week, the film raked up 3.41 crores at the box office, thus escalating its domestic total to 22.21 crores at the Domestic Box Office.
The film was amongst the forerunners at being India’s choice of Oscar has won marvelous critical acclaim at most International film Festivals. Tracing the sweet and tender companionship of two people who fall in love via notes exchanged in dabbas. Despite having a hint of unreality in it, the film is still going down well with the audiences especially in the multiplexes!
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