Right at the time when the promo of Fitoor had arrived, it was quite apparent that the film was aimed for the niche audience. No wonder, it didn’t come as a surprise when the makers [UTV] decided to give it a relatively small release at select theaters. However, what further worked against the film was lack of excitement quotient that was built around it right till the day of release. There was just no buzz or hype and Katrina Kaif – the biggest star of the enterprise – was being talked about for every reason other than Fitoor.
One wonders whether the makers could have at least done something to divert media and audience attention towards the film so that at least some awareness would have come around the core content. However, none of that happened as a result the film suffered big time, what with a mere 14.11 crore coming the film’s way.
Katrina Kaif and Aditya Roy Kapur in a still from ‘Fitoor’
Now these are simply terrible numbers and compares with some of the biggest flops/disasters (featuring at least one major star) that Bollywood has ever seen. Here the opening weekend collections of these films. Of course, the gold standard of disasters stays on as RGV Ki Aag and in the current scenario where big films do manage collections of some sorts at the least, hopefully this number won’t be beaten ever.
