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‘Ferrari Ki Sawaari‘ has managed to do reasonably well at the box office. Though it hasn’t quite picked up the pace of a Ferrari, its outcome has been akin to the performance of a Maruti 800 at the least which means reliable and suited for a family ride. With close to 20 crore coming in its first week, the film has turned out to be a coverage affair.
Of course given the size of its release, it had the potential to garner a much bigger moolah. However one has to keep in mind that if one discounts the fact that the film has been backed by Vidhu Vinod Chopra, the film had hardly any face value. In that aspect it has done quite well and while it would be between Chopra and the distributors about how big or small the profits would be, the fact remains that for Sharman Joshi, this film has turned out to be his biggest success.
Having said that, the film isn’t quite making the kind of waves that would have turned around its fortunes entirely. It has been appreciated by the ‘junta’ but that hasn’t quite resulted in word of mouth resulting in enhanced footfalls. The second weekend has been decent, though not extraordinary, while the continued run of ‘Rowdy Rathore‘ as well as new releases ‘Teri Meri Kahaani‘ and ‘Gangs of Wasseypur‘ have also dented it’s business to some extent.
The film should cross 30 crores now and be happy with the fact that it has done far better than much bigger budgeted films like ‘Tezz‘, ‘Players‘ and ‘Dangerous Ishhq‘, three of the most notable loss making ventures of the year.
On the other hand collections of ‘Qasam Se Qasam Se‘ and ‘Chakradhaar‘ were barely in lakhs and are not in the running anywhere.
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